Location Research Summary
· Unemployment is 11.9%
· On average, the cost of living is on par with the national average, only 3% higher on average than the national average cost of living
· The income per capita is $26, 993, the income per household is $54,334
· 62.1% white, 31.5% Latino, 11.1% black 6.1% Asian
· The economy is highly tourism based. Entertainment and Service Industries are the largest in the city
· Nevada is known for being a major tourist attraction, due to the gambling and luxury available in Las Vegas
· 1,951,269 people live in the Las Vegas metropolitan area
· UNLV, a division I school, plays football nearby in Whitney, NV. There are also minor league baseball and hockey teams
· There are no professional sports teams present in the area and it is one of the largest metropolitan areas without a sports team. There is a great deal of income that could be gotten from introducing a team to this area.
· The problem with having sports teams in las vegas has been with organized betting on games. This can be avoided the same way it was when Las Vegas hosted the NBA All Star game in 2007. They just made sure that the local bookies were not accepting bets on the game.
· Many Las Vegas Locals are fans of other nearby franchises like the Phoenix Suns. If there was a team in Las Vegas, then the locals could spend their money on the local team rather than doing so on one that is not as local. It also adds on to the tourist attractions in the city.
· Las Vegas is 70% white, 10% African American and 10% Hispanic. 73% of people speak English, and 20% speak Spanish. The largest group of people make between 60 and 100 thousand dollars a year. The next largest group makes 40 to 60 thousand a year. The largest group of people is 25-44 years old. Most of the population is married.
· On average, the cost of living is on par with the national average, only 3% higher on average than the national average cost of living
· The income per capita is $26, 993, the income per household is $54,334
· 62.1% white, 31.5% Latino, 11.1% black 6.1% Asian
· The economy is highly tourism based. Entertainment and Service Industries are the largest in the city
· Nevada is known for being a major tourist attraction, due to the gambling and luxury available in Las Vegas
· 1,951,269 people live in the Las Vegas metropolitan area
· UNLV, a division I school, plays football nearby in Whitney, NV. There are also minor league baseball and hockey teams
· There are no professional sports teams present in the area and it is one of the largest metropolitan areas without a sports team. There is a great deal of income that could be gotten from introducing a team to this area.
· The problem with having sports teams in las vegas has been with organized betting on games. This can be avoided the same way it was when Las Vegas hosted the NBA All Star game in 2007. They just made sure that the local bookies were not accepting bets on the game.
· Many Las Vegas Locals are fans of other nearby franchises like the Phoenix Suns. If there was a team in Las Vegas, then the locals could spend their money on the local team rather than doing so on one that is not as local. It also adds on to the tourist attractions in the city.
· Las Vegas is 70% white, 10% African American and 10% Hispanic. 73% of people speak English, and 20% speak Spanish. The largest group of people make between 60 and 100 thousand dollars a year. The next largest group makes 40 to 60 thousand a year. The largest group of people is 25-44 years old. Most of the population is married.
Target Market
Primary (Las Vegas Resident)
· Male – A lot of sports enthusiasts
· Caucasian – The largest ethnic group in Las Vegas (69.94%)
· 25-44 – Largest number of male fans fall in this range (around 35%)
· College graduate – Need job/money to attend the games (25-30%)
· Married – Largest demographic in the area (55%)
· $40K-100K per year – Average amount of income the fans make (around 40%)
· The type of person that wants to make money and do their job more than taking care of their family, they often moved to new places for jobs, and it became normal to have single parents. They’re people living for money, themselves, and not much else. They do, however, generate enough money to give themselves entertainment and a good time.
Secondary (Las Vegas Tourist)
· Male – Most sports enthusiasts
· Caucasian – Largest ethnic group (70%)
· 40-60 – Average age of tourists that would attend the games (70%)
· College Graduate – Need money to travel and attend the game (50%)
· Married – Largest demographic (77%)
· $40K+ - Average income for tourists traveling there (87%)
The type of person that wants to gamble at the best casinos, dine at the best restaurants, and see the best shows. They are people whose children have grown up, so they have enough time and money to visit Las Vegas multiple times a year.
· Male – A lot of sports enthusiasts
· Caucasian – The largest ethnic group in Las Vegas (69.94%)
· 25-44 – Largest number of male fans fall in this range (around 35%)
· College graduate – Need job/money to attend the games (25-30%)
· Married – Largest demographic in the area (55%)
· $40K-100K per year – Average amount of income the fans make (around 40%)
· The type of person that wants to make money and do their job more than taking care of their family, they often moved to new places for jobs, and it became normal to have single parents. They’re people living for money, themselves, and not much else. They do, however, generate enough money to give themselves entertainment and a good time.
Secondary (Las Vegas Tourist)
· Male – Most sports enthusiasts
· Caucasian – Largest ethnic group (70%)
· 40-60 – Average age of tourists that would attend the games (70%)
· College Graduate – Need money to travel and attend the game (50%)
· Married – Largest demographic (77%)
· $40K+ - Average income for tourists traveling there (87%)
The type of person that wants to gamble at the best casinos, dine at the best restaurants, and see the best shows. They are people whose children have grown up, so they have enough time and money to visit Las Vegas multiple times a year.